Partant du constat qu’il est de plus en plus difficile d’être visible sur les réseaux sociaux sans mettre la main à la poche, le label a décidé de soutenir ses établissements labellisés en prenant en charge financièrement des publicités les mettant en scène. Cette opération s’est déroulée dans la continuité des reportages photos (co-financés par le label) réalisés cet été. Ainsi, nous avons utilisé les plus beaux clichés des établissements pour les mettre en avant sur les réseaux sociaux (Facebook et Instagram). Enclenchées mi-octobre, ces publicités ciblées ont été vues par 21 918 clients potentiels et ont généré 680 clics vers les sites web des labellisés : de bons résultats permettant d’augmenter la notoriété et  le nombre de clients des établissements labellisés dans cette période d’arrière-saison.

 

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